Smartphone usage is skyrocketing and that includes reading emails via mobile devices. In the U.S for example, 73% of people use their smartphones to check their emails on a daily basis.
So, what should you keep in mind when sending out mobile-friendly emails? We’ve compiled some tips that ought to help.
1. Short and concise — in both content and design.
Get to the point. Do not waste the recipient’s time. Understand that most smartphone users don’t have the patience or time to read long emails on their 4-inch displays.
2. Single column template
Don’t make people scroll sideways to read your email. Use templates that are already “mobile-optimized” or simply stick to a single column.
3. Clear call-to-action
Let recipients visit your website, call you, or “buy now” with a single click. Place a call-to-action button near the top of the email and another near the bottom.
4. Font size
Make sure the font is big enough to be legible on a smartphone screen. Stick to a minimum 11pt font for the body and 22pt minimum for headlines. Also use contrasting colors so that the text is visible and doesn’t blend with the background.
5. Easy on the graphics
Don’t go overboard on the images. Some email clients already automatically hide images so not all recipients will see them, and heavy graphics take longer to load.
6. Test email
Always send out a test email to yourself first. Open it on a smartphone screen and see how it looks.
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